Project:
Customer Relationship Management (CRM) System
Description:
The challenge was to provide Harley-Davidson with a CRM solution that integrated with their dealer website, as part of the m-BWS suite of products. The system would be used to manage interactions with customers (existing and potential), build relationships, streamline processes, and increase sales. A dashboard was also required to allow dealers to track their dealership’s performance. Working closely with the technical lead, we wireframed the whole system, both desktop and mobile, and I then designed the UI for every page.
My Part:
Wireframing, UX, UI, Adobe XD, Software Design
Project:
Multi-Brand Dealer Website Platform
Description:
This initial project began in 2014 when I first worked on redesigning the CMS system for the Harley-Davidson website solution. From initial wireframing and UX to UI design for new features and updates, building dealer websites using the system, and keeping them fresh with new themes; this has been a project that’s continued to evolve and keep me busy over the past 8 years.
The platform is now utilised by over 650 dealers globally, in multiple languages, including: Harley-Davidson, Specialized, KTM, Honda and Triumph. The system enables them to create, personalise, manage, and update their website from one user-friendly admin panel.
My Part:
Wireframing, UI, UX, Web Design
Websites:
harleydavidson-balcom-hiroshima.com
harleydavidson-balcom-hiroshima.com
………
Project:
Digital Asset Manager Design
Description:
Harley-Davidson required a storage solution for the distribution of all their approved marketing assets. They also needed the ability to upload the assets themselves, with multiple user accounts. My job was to help wireframe the system and to then design the UI for what has since also become a Brand Asset Management solution for Jaguar Land Rover Financial Services. Last year when JLR on-boarded, I took the opportunity to give the UI a little refresh and improve the overall user experience by adding a smarter search function.
My Part:
Wireframing, UI, Web Design
Project:
Brand & Identity
Description:
I was approached by Bath Road Beers who needed a logo and identity for their new start-up venture. They had bought a shop on Bath Road and had clear vision for their new business. After meetings and discussions, I was able to capture their passion in a logo and a new identity for them.
They are now an award-winning beer shop where they’ve created a community-based business and environment for people to socialise, hold events and have a drink!
My Part:
Freelance, Branding, Identity, Shop Signage
Project:
In-Store POS Movies
Description:
Specialized wanted a set of four short videos to play in stores to illustrate some of the brand’s main benefits and USPs, whilst also capturing their inclusive retail culture - ‘The Specialized Way’. I worked with the client to first create a textual script. I then created a graphical storyboard which is mix of illustration and footage. Working closely with the multimedia team, I was able to then bring this to life!
Movies:
Demo Rides
Servicing
Rides & Events
The Rider Journey
My Part:
Storyboarding, Design, Illustration, Art-Direction
Project:
Bottle Designs
Description:
After a huge success with his “World’s Best Vodka”, William Chase wanted to expand his offering to include gin, flavoured liqueurs and flavoured vodka. I had the pleasure of designing the bottles for the Marmalade Vodka and Elderflower Liqueur. The bottles can be found in many leading hotels, bars and UK retailers.
My Part:
Illustration, Packaging, Artwork
Project:
Branding & Packaging
Description:
Herbal Pet Supplies specialise in natural products, offering a holistic and healthy approach to caring for pets and humans!! I created a fresh new brand identity for them and then and rolled this out on to labels for all their product ranges!
My Part:
Freelance, Branding, Identity, Label Designs, Label Artwork Creation & Rollout
Project:
Brand & Website
Description:
Gaudio are the creators of beautiful, high-end bespoke awards for the events industry. They required new brand which would reflect the quality and prestige of their company, and sit alongside their state-of-the-art awards at red carpet events. In order to support the Gaudio Marketing team going forward, I created a detailed set of guidelines to safeguard the integrity of their new brand. I also designed a beautiful website to showcase their services and portfolio of exclusive awards and trophies.
My Part:
Branding, Web Design
Project:
Finance Movies
Description:
Jaguar Land Rover wanted a suite multimedia videos to explain their finance packages. My challenge was to present this in a simple way, making it quick and easy for the audience to understand what was being offered. Working from a script, I created a graphical storyboard and worked closely with the multimedia team to create a set of stunning videos!
My Part:
Storyboarding, Design, Illustration, Art-Direction
Project:
Branding & Packaging
Description:
Mccaffreys is a male grooming salon in Cheltenham, bringing a modern twist to classic men’s barbering. I was called up on to refresh their brand and deliver this through various campaigns. Mccaffreys launched their own range of products, which I designed and helped promote through posters and shop POS.
www.mccaffreyscheltenham.co.uk
My Part:
Freelance, Branding, Print, Packaging
Project:
Human Capital Management
Infographic Movie
Description:
Oracle wanted an engaging multimedia presentation to demonstrate the customer benefits of their software suite. My challenge was to present this in a user-friendly way, making it quick and easy for the audience to grasp. Working from a script, I created a graphical storyboard and worked closely with the multimedia team to bring it to life!
My Part:
Illustration, Design, Storyboarding, Art Direction
Project:
Branding & Identity
Description:
Kingsley Evans is a Cheltenham based Estate Agents, specialising in prime property in the Cotswolds. I created a fresh and stylish brand for this start-up company that illustrates the luxury nature of their business.
My Part:
Branding, Print, Web Design
